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There
are at least three reasons that you should consider becoming a Crank
Sports Authorized Dealer:
- Innovative Products
- Strong Profit Potential
- Product Exclusivity
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| Innovative
Products |
Crank
Sports currently produces energy gels and electrolyte hydration drinks.
That alone probably does not excite you, but as you take a closer
look you will see that our products are truly innovative and a class above the competition.
All of
our products are designed by endurance athletes and
developed by a team of experts that have been creating new food and
beverage brands for over 20 years. Unlike some of our competitors that
have sold out to candy companies, Crank Sports develops products with one goal in
mind - improving athletic performance.
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Not just energy -
Electrolyte Energy!
e-Gel is the first
Electrolyte Energy Gel with nearly 3 times the electrolyte
levels of other leading energy gels. When taken with sufficient
amounts of water you can now get energy, hydration and
electrolyte replacement all in one product. And, with 150
carbohydrate calories, e-Gel packs 50% more energy then most
energy gels. |
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The First Liquid
Concentrate Sports Drink
Complex carbohydrates for
sustained energy supplemented with electrolytes, antioxidants
and amino acids, all with the unparalleled convenience of a
liquid concentrate. Now you can quickly and easily mix a high
performance hydration drink in your sports bottle or backpack
hydration system. |
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| The
primary ingredient in all of our products is maltodextrin
(glucose polymers) for sustained energy replacement without the
"bonk" that is often associated with simple sugars. You will not
find sucrose, fat or artificial sweeteners in any of our
products. To learn more,
refer to our products section. |
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| Strong
Profit Potential |
Good
products are great, but dealers need to make money. We understand that
and thus we created a streamlined business model that allows us to offer
high profit opportunities to our dealers that can't be matched by our
competition. With Crank Sports you won't deal with distributors and
you'll soon start asking your other vendors why they don't do business
the Crank Sports way.
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| Product
Exclusivity |
Unlike
our competitors, Crank Sports limits the distribution of e-Gel and
e-Fuel to a select group of specialty retailers. There are currently
more than 20,000 specialty sports retailers in the US, and our products
are in only approximately 500. Our goal is to continue to limit our
retail channel to less than 1,000 authorized dealers. While we do not
provide "exclusive territories", our limited distribution does
guarantee that our dealers have greater exclusivity with our products
than virtually any of our competitor's products.
It is our strong desire to deal with a fewer number of strong partners,
and then work together to drive more business into their stores. For
this reason, Crank Sports does not use distributors, instead we deal
directly with every one of our dealers. By building this relationship we
can help our dealers to leverage e-Gel and e-Fuel as convenience items.
As we build demand for a product that is not available on every corner
in town, we are able to drive more traffic into our retailers.
In keeping with this strategy, we do not authorize Road Runner Sports,
Colorado Cyclist or any of the other large on-line / mail-order
retailers to carry our products. This maintains a higher resale value
for our products and helps to maintain demand for our authorized
dealers.
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| Do
You Qualify? |
The
basic requirements to become a Crank Sports dealer are as follows:
- Retail
store-front
No mail-order houses, web retailers, home business, etc. If you
have web site that sells products in conjunction with your retail
store-front you will not be authorized to sell Crank Sports products
on the web. However, you will be able to market the products on the
web and still make the same profit. Complete details will be
included in your new dealer package.
- Store must cater to and
specialize in one or more sporting activity
Bike shops and running stores are the two most common dealer types,
but there are several others that would potentially qualify. We are
not authorizing grocery stores, convenience stores, mail-order
houses and other discount retailers that we feel will negatively
impact our valued dealers that support the sports
industry.
- Location
Crank Sports is currently only accepting dealer applications in
the United States
- Exclusivity
While we do not enter into exclusivity agreements with our
dealers, we feel that we have an obligation to protect our
existing dealers. Therefore, we reserve the right to reject any new
dealership that we feel will have a severe negative impact on an
existing dealer.
If you become a Crank Sports
dealer you will be asked to:
- Learn about our products
We will provide detailed information on our products, what they
are designed to do, why they are better than competitive products,
etc. We ask that your sales team take a moment to become familiar
with this literature.
- New product feedback
Crank Sports is actively developing more new innovative
products. From time to time during product development we may send
you samples that we would like to get you feedback on.
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| Where
Do I Sign Up? |
If
this all sounds interesting to you and you fit the requirements above, click
here to complete our on-line dealer application.
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