Crank Sports Dealers

There are at least three reasons that you should consider becoming a Crank Sports Authorized Dealer:

Innovative Products
Strong Profit Potential
Product Exclusivity

Innovative Products

Crank Sports has been producing energy gels and electrolyte hydration drinks since 2001. As you examine our products you will see that they are truly innovative and a class above the competition. All of our products are designed by endurance athletes and developed by a team of experts that have been creating new food and beverage brands for over 20 years. Unlike some of our competitors that use high sugar levels and low quality inexpensive ingredients, Crank Sports develops products with one goal in mind - to improve athletic performance.

Strong Profit Potential

Good products are great, but dealers need to make money. We understand that and thus we created a streamlined business model that allows us to offer high profit opportunities to our dealers that can't be matched by our competition. With Crank Sports you won't deal with distributors, we deal direct with all of our authorized dealers.

Product Exclusivity

Unlike our competitors, Crank Sports limits the distribution of e-Gel and e-Fuel to a select group of specialty retailers. There are currently more than 20,000 specialty sports retailers in the US, and our products are in only approximately 500. Our goal is to continue to limit our retail channel to less than 1,000 authorized dealers. While we do not provide "exclusive territories", our limited distribution does guarantee that our dealers have greater exclusivity with our products than virtually any of our competitor's products.

It is our strong desire to deal with a fewer number of strong partners, and then work together to drive more business into their stores. For this reason, Crank Sports does not use distributors, instead we deal directly with every one of our dealers. By building this relationship we can help our dealers to leverage e-Gel and e-Fuel as convenience items. As we build demand for a product that is not available on every corner in town, we are able to drive more traffic into our retailers.

In keeping with this strategy, we do not authorize Road Runner Sports, Colorado Cyclist or any of the other large on-line / mail-order retailers to carry our products. This maintains a higher resale value for our products and helps to maintain demand for our authorized dealers.

Qualifications, Rules and Regulations

Retail store-front
All authorized dealers must operate out of a retail store and maintain an inventory of e-Gel and/or e-Fuel on display. No mail-order houses, web retailers, home business, etc. will be authorized to sell Crank Sports' products.
Restrictions on on-line sales
If you have a web site that sells products in conjunction with your retail store-front you must obtain written authorization from Crank Sports if you wish to sell e-Gel and/or e-Fuel on-line on your web site. Dealers that are authorized to sell on-line are strictly prohibited from discounting e-Gel and e-Fuel below the current published MSRP. Crank Sports explicitly prohibits the selling of any Crank Sports product on Amazon.com, Buy.com, Yahoo Shopping or any other on-line marketplace, and we explicitly prohibit the uploading and/or listing of our products in the Google Merchant Center or as Google Product Ads. In addition, Crank Sports explicitly prohibits using the registered trademarks e-Gel, e-Fuel, Crank Sports and any other Crank Sports trademark in keyword advertising campaigns including but not limited to Google, Yahoo and Bing.
Store must cater to and specialize in one or more sporting activity
Bike shops and running stores are the two most common dealer types, but there are several others that would potentially qualify. We do not authorize grocery stores, convenience stores, mail-order houses and other discount retailers that we feel will negatively impact our valued dealers that support the sports industry.
Location
Crank Sports is currently only accepting dealer applications in the United States
Exclusivity
While we do not enter into exclusivity agreements with our dealers, we feel that we have an obligation to protect our existing dealers. Therefore, we reserve the right to reject any new dealership that we feel will have a severe negative impact on an existing dealer.

If you become a Crank Sports dealer you will be asked to learn about our products. Our web site contains detailed information on our products, what they are designed to do, why they are better than competitive products, etc. We ask that your sales team take a moment to become familiar with this information.

Where Do I Sign Up?

If this all sounds interesting to you and you fit the requirements above, click here to complete our on-line dealer application.