Crank Sports Dealers

There are at least three reasons that you should consider becoming a Crank Sports Authorized Dealer:

Innovative Products
Strong Profit Potential
Product Exclusivity

Innovative Products

Crank Sports currently produces energy gels and electrolyte hydration drinks. That alone probably does not excite you, but as you take a closer look you will see that our products are truly innovative and a class above the competition. All of our products are designed by endurance athletes and developed by a team of experts that have been creating new food and beverage brands for over 20 years. Unlike some of our competitors that have sold out to candy companies, Crank Sports develops products with one goal in mind - improving athletic performance.


	Not just energy - Electrolyte Energy! e-Gel is the first Electrolyte Energy Gel with nearly 3 times the electrolyte levels of other leading energy gels. When taken with sufficient amounts of water you can now get energy, hydration and electrolyte replacement all in one product. And, with 150 carbohydrate calories, e-Gel packs 50% more energy then most energy gels.

	The First Liquid Concentrate Sports Drink Complex carbohydrates for sustained energy supplemented with electrolytes, antioxidants and amino acids, all with the unparalleled convenience of a liquid concentrate. Now you can quickly and easily mix a high performance hydration drink in your sports bottle or backpack hydration system.

The primary ingredient in all of our products is maltodextrin (glucose polymers) for sustained energy replacement without the "bonk" that is often associated with simple sugars. You will not find sucrose, fat or artificial sweeteners in any of our products. To learn more, refer to our products section.

Strong Profit Potential

Good products are great, but dealers need to make money. We understand that and thus we created a streamlined business model that allows us to offer high profit opportunities to our dealers that can't be matched by our competition. With Crank Sports you won't deal with distributors and you'll soon start asking your other vendors why they don't do business the Crank Sports way.

Product Exclusivity

Unlike our competitors, Crank Sports limits the distribution of e-Gel and e-Fuel to a select group of specialty retailers. There are currently more than 20,000 specialty sports retailers in the US, and our products are in only approximately 500. Our goal is to continue to limit our retail channel to less than 1,000 authorized dealers. While we do not provide "exclusive territories", our limited distribution does guarantee that our dealers have greater exclusivity with our products than virtually any of our competitor's products.

It is our strong desire to deal with a fewer number of strong partners, and then work together to drive more business into their stores. For this reason, Crank Sports does not use distributors, instead we deal directly with every one of our dealers. By building this relationship we can help our dealers to leverage e-Gel and e-Fuel as convenience items. As we build demand for a product that is not available on every corner in town, we are able to drive more traffic into our retailers.

In keeping with this strategy, we do not authorize Road Runner Sports, Colorado Cyclist or any of the other large on-line / mail-order retailers to carry our products. This maintains a higher resale value for our products and helps to maintain demand for our authorized dealers.

Do You Qualify?

The basic requirements to become a Crank Sports dealer are as follows:

Retail store-front
No mail-order houses, web retailers, home business, etc. If you have web site that sells products in conjunction with your retail store-front you will not be authorized to sell Crank Sports products on the web. However, you will be able to market the products on the web and still make the same profit. Complete details will be included in your new dealer package.
Store must cater to and specialize in one or more sporting activity
Bike shops and running stores are the two most common dealer types, but there are several others that would potentially qualify. We are not authorizing grocery stores, convenience stores, mail-order houses and other discount retailers that we feel will negatively impact our valued dealers that support the sports industry.
Location
Crank Sports is currently only accepting dealer applications in the United States
Exclusivity
While we do not enter into exclusivity agreements with our dealers, we feel that we have an obligation to protect our existing dealers. Therefore, we reserve the right to reject any new dealership that we feel will have a severe negative impact on an existing dealer.

If you become a Crank Sports dealer you will be asked to:

Learn about our products
We will provide detailed information on our products, what they are designed to do, why they are better than competitive products, etc. We ask that your sales team take a moment to become familiar with this literature.
New product feedback
Crank Sports is actively developing more new innovative products. From time to time during product development we may send you samples that we would like to get you feedback on.

Where Do I Sign Up?

If this all sounds interesting to you and you fit the requirements above, click here to complete our on-line dealer application.