Radical Raspberry ... Macie's Flavor!
The story behind the flavor ...
For the first 12 years e-Fuel was
available in the same three flavors (Mountain Rush, Citrus Slam and
Tropical Blast). As we began working on the new powder version our plan
was to initially stick with same flavors because they're all popular.
One night I was working at home reviewing our new product development
plans and I decided to have my daughter Macie look at what we were
working on. As an aspiring photographer and musician I truly appreciate
her artistic input and her sense of style and taste. When she looked at
the plans she immediately said, "that all looks great dad, but it's
really time you guys came out with a new flavor ... you need to make
raspberry." Sounds great ... we're going to need a name for it I said.
Not five minutes later she came back into my office and told me she had
the name, "Radical Raspberry". Okay, we'll do it I told her ... and so
ended the quickest product development meeting ever! The next day I had
the flavorists start working on new flavor samples, and our color house
began working on a natural raspberry color. Fortunately everything fell
quickly into place and we were able to rush
things through in time for the product launch. So try some Radical
Raspberry e-Fuel today, you'll love it!
Crank Sports, Inc.
Crank Sports is the third business I've owned and by far the best part
of working for yourself is being able to set your own schedule and make
the most of the time with your kids before they go off on their own. I
have two older boys (Price and Parker) and Macie is the youngest. Macie
graduated a few years ago and she is currently working at Crank Sports
in customer service part time while preparing to launch her own line of
products and on-line business in late 2016 ... stay