I have been in multisport endurance for over 3 years. This is by far the best gel product on the market, and I have been through them all. Cherry Bomb really taste like candy! I have had nothing but positive training and racing experiences with this product. I trained on and used e-Gel for my first half marathon of year, and busted a 1:32.44! My personal best of 5 half marathons. The sustained energy is incredible! I absolutely love this product. GET SOME!