We then set out to design flavors that work within our set formulations. While this somewhat limits what flavors we can offer, we will never change the nutritional formulation to make a flavor just to sell more product. At that point we might as well fold up the tent and go home because that would be violating our core values. Our goal is to make the best performing products that allow our customers to be their best!

What this means is that you won’t see a chocolate flavor from us, because you need fat and more sugar to make it taste good. And as much as I like vanilla, we won’t make a vanilla e-Gel (we tried) because the high levels of electrolytes don’t play very nice with vanilla (too salty). And then there’s all the super sweet flavors that GU and others now offer (Birthday Cake, S’mores, French Toast, Marshmallow, etc.) … seriously? These are obviously much higher in sugar content than e-Gel and we would never make them.

So when you pick up a pack of e-Gel, you know it’s going to work just as well (performance wise) as every other e-Gel flavor. The same goes for e-Fuel, as it should be!

My recommendation is to use e-Gel or e-Fuel in your race, crush the competition, and then enjoy anything you want after the race. It’ll taste that much better when you just ran a PR!!

– Mike