The taste and consistent with other gels. The premis behind e-Gel is what’s important in their philosophy will be where you see the difference. e-Gel has given me a pick up at work when the day is lingering. Also, dealing with the Texas heat can sometimes lead to dehydration just by performing a small act. I like e-Gel for this reason. I can take it and not worry about dehydration symptoms. I am planning a ‘big bike’ dual sport ride from Houston, through New Mexico, Durango, CO and onto Moab, UT. I am going to take a gel pack when I begin to feel the slightest bit of dehydration and see what it has in non athletic performances. If you could advertise this product to some of the more dual sports crowd, you may gain some extra fans..