At the end of April, I started using Strawberry Slam e-Gel and found it to be successful in a few ways. While on the bike portion of a duathlon, I tape the top of the gel to my frame and find it very easy to open it. When I start to swallow the gel it goes down smoothly due to the fine consistency. I dread the other thick gels because it takes a longer time to swallow and digest it. The taste actually has a great flavor unlike some other tooth paste gels. Another important reason to use Crank Gel is that you get an additional 50 calories compared to other gels, which in most cases will prevent you from bonking.